About Us
Delivering Health, Healing
& Hope
For a healthier world with you in mind.
At The New Atlantis, we believe that health is not just personal, it’s cultural, environmental, and deeply systemic. That’s why we’ve built more than just a marketplace. We’ve created a mission-driven platform that exists to restore trust, eliminate harm, and make conscious living accessible and impactful for everyone.
When you shop with us, you’re not only protecting your health, you’re participating in a new paradigm of intentional consumption, where every product has purpose, every brand has integrity, and every choice has power.
Our foundation is rooted in truth, compassion, reciprocity, valor, love, and integrity. These core values are not just abstract ideals, they shape every decision we make, from the ingredients we prohibit to the relationship we build with the brands we offer you and the way we reinvest in people and the planet.
We’re here to help you live a better life, while helping build a better world.
What Makes Us Different?
Attention in Every Detail
We don’t just scan labels, we examine every detail. From ingredient sourcing and farming practices to production ethics and packaging impact, every product we offer is held to a higher standard. Our 700+ banned ingredient checklist and in-house compliance review ensure what you bring into your home is safe, transparent, and aligned with our shared values. We take care of the details so you don’t have to.
Always You First
At The New Atlantis, people come before profit. That’s why we build relationships with founders who lead with integrity, compassion, and a deep sense of responsibility to their customers and communities. Every brand we carry is chosen not just for what they make, but for why and how they make it so you’re not just supporting your own wellbeing, but investing in a global network of care-driven businesses.
Social Responsibilty
We believe business should give back more than it takes. From wildfire relief efforts and climate awareness events to sourcing from local, BIPOC, and regenerative producers, we’re committed to creating positive ripple effects across communities and ecosystems. Every purchase fuels this mission — helping fund grassroots leaders, support environmental action, and bring wellness equity where it’s needed most.
Raising the Standard for How You Shop
Our mission is to transform how people nourish themselves, care for their homes and bodies, and engage with commerce, by creating the highest-integrity marketplace for clean, safe, and ethical products across every area of life.
We go far beyond labels like “organic” or “natural.” Through a rigorous internal vetting process, we’ve created one of the industry’s most robust Compliance Checklists, which prohibits the use of over 700 harmful or questionable ingredients, including toxic preservatives, artificial additives, endocrine disruptors, petroleum byproducts, GMOs, and more.
In addition to our standards we have an emphasis on showcasing women, minority and locally based businesses that share our passion and enthusiasm to provide the best quality products.
1,000 + Organic and Nature Based Products
50 + Trusted Brands
700 + Prohibited Ingredients
Our goal is to create a product and service that you’re satisfied with and use it every day. This is why we’re constantly working on our services to make it better every day and really listen to what our users has to say.